2026–2027 Explore the Beauty of Taichung: Visitor Incentive Program

With its rich, diverse cityscape and tourism resources, Taichung is one of the most beloved destinations for travelers from Taiwan and abroad. From distinctive urban art and food-filled shopping districts to pleasant mountain scenery year-round and themed itineraries for families, culture lovers, and outdoor enthusiasts, Taichung offers a lively and fun travel rhythm. To attract more visitors to explore the city's beauty in depth, Taichung has launched a new visitor incentive travel program, partnering with travel agencies to design exclusive themed itineraries. Travelers are welcome to come experience the city's many faces. Program details: Organizer: Taichung City Government Tourism and Travel Bureau.